Think Jerky.

It’s summer in Chicago and all I can think about is how much I want to go on a road trip. Fly to Los Angeles, rent a convertible and drive up the West Coast – stop in San Francisco to shop at Lululemon and take SoulCycle classes with my cousin. A visit to San Francisco wouldn’t be complete without $1 oysters with Yummertime at ICHI Kakiya (Chris + Brock – let’s make it happen!). From there I would drive further north to wine country and take long romantic walks with my friends through the vineyards, sipping on delicious wines and snaking on cheese, crackers and grapes. Classy, I know. Hours later and we're in the beautiful state of Oregan, driving along the coast stopping at Cannon Beach to fly kites and wade in the frigid waters. And while we're at it, why not drive even further and spend a few days in Seattle? Pikes Place Market. Fish being thrown to and fro. Coffee at the original Starbucks. Really, could it get any better?! Alright, who is in? Let’s make some mix tapes and hit the road! When you think about road trips, what you do think of? Hair blowing in the wind, RayBans on your face, trenta iced coffee sitting in the cup holder, carrots and humus at your fingertips. Wait. What? Healthy food on a road trip? No way. Isn’t road trip grub supposed to consist of Big Macs from McDonald’s, Pringles, cheese puffs, Reese’s peanut butter cups and Slim Jim’s?! Yes, yes it is. But what if you can have everything you want in road trip food while being even remotely conscious about what you’re shoving into your face?



Don’t get me wrong; beef jerky is phenomenal, more than phenomenal for that matter. But the fact is that it can be better. Rick Hirsch and the rest of the THINK JERKY Team agree. So what are they doing about it? Think Jerky has teamed up with some of the best chefs to create beef and turkey jerkys that use herbs and spices for flavoring, coupled with protein and antibiotic-free protein, these snacks are something that you will keep coming back to. Why mess around with chemicals when you can enjoy delicious food that is made with your health in mind.


I recently had the opportunity to try two of their four flavors and my expectations were blown out of the water. By using ½ the sugar and salt as other brands, Think Jerky has created protein packed goodness with only half the crap that people try to stay clear of. BOOM! Sign me up. The jerky was purposely made with a softer give without compromising that classic jerky texture. With chefs like Laurent Gras, Matt Troost and Gale Gand, Think Jerky has thrown the snack-food rules out the window and given this jerky that attention it deserves. It is not a flippant decision to simply throw sugar and salt on the jerky. With careful consideration, this company has managed to make something that is not only quick and easy to snack out, but is absolutely delicious.


Think Jerky is amidst in which they are trying to raise the funds on Kickstarter to begin large-scale production on these jerkys. Head on over and help them make your snack dreams come true!